For Indian Viewers, you can watch the live telecast of the opening ceremony starting at 5.30 pm on Friday in Doordarshan's (DD) Sports Channel .

Public broadcaster Prasar Bharati has got the exclusive rights to telecast the Beijing Olympic Games in the country.

Prasar Bharati release reports, Doordarshan has made elaborate arrangements to bring the live action to viewers here.

DD has also lined up an impressive list of advertisers. While Samsung, BSNL, LIC and the ministry of rural development are the presenting sponsors, other spot advertisers include Maruti, ITC, Amul, Lenovo and some government departments.